Learning how-to Facebook ad


Alright, I’m a pretty bright gal but this is feckin’ ridiculous. Anyone else having a hard time navigating the shark infested waters of Facebook ads?

Here is my latest ad. Maybe it isn’t so good. Gonna throw it out.


DC FB7 (1)


Orange, but not too much, is supposed to be a good color.

Let’s see. I spent $100 to get 54 clicks to get 2 sells.

LOL. At this rate I should be bankrupt by end of year.

Back to the drawing board.

Hang in there dear friends. I’m struggling with you.



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Marketing, Conquering my Fear of Failure

DC-WIX-shit together

Do me a favor? Put this on your wishlist? 

My first three chapters are here: Instafreebie


My last post was all about how I had stopped all social media marketing, discouraged and disheartened.

Today, I am happy to say, I am back at it.

As I listen and dance to ‘The Greatest’ by Sia, I am inspired.

I’m free to be the greatest, I’m alive
I’m free to be the greatest here tonight, the greatest
The greatest, the greatest alive
The greatest, the greatest alive

I truly am good at project management in my day job. One of the things I’ve learned is you need to create an end date and then put all of the tasks you want to do in front of it. If there isn’t enough time, move it back.

So here is what I did. I started with a date. I needed two weeks to ask ARC readers to review. That means my book had to be finalized two weeks before go-live.

Got it.

But I wanted to get some feedback from a few folks I know will be honest with me.

That’s another two weeks.

Now, what tasks can I do in those four weeks?

  1.  Go to Canva.com and make Twitter ads, Facebook ads, Google Ads,
  2. Using my ‘Mass Planner’ app, schedule my ads
  3. Schedule a newsletter and do swaps
  4. Define a Facebook audience, and take out some ads, see if any hit.
  5. Schedule my sale for one week before go live and one week after for .99
  6. Go to all the free sites or almost-free sites and schedule
  7. Pick paid promotions within those days
  8. Revise my blog daily, using key words
  9. Put first three chapters on Instafreebie


Okay. The above may not be perfect, but I am not afraid and

I won’t give up, no, no, no.


If you like these posts…. you probably like my writing and might like to try a sample here http://a-fwd.com/asin-com=B06XBCZGXL





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Stella’s New Year’s Resolutions


Goal 1: I write to empower, to strengthen, and to uplift. A great story is more than a story. It can be life changing. I write with that in mind.

Goal 2: I am true to myself even if it means not following the bestselling herd.

Goal 3: I publish four new books this year.

Goal 4: I increase the number of newsletter followers to 10K.

Goal 5: I market efficiently.

Goal 6: I focus on the positive, ignoring trolls, negative naysayers, and the generally grumpy.

Goal 7:  I strive to be the best I can be in all things. I never settle with good enough.

Goal 8: I dream big and believe all things possible.

Goal 9: I make more money writing this year than last.

Goal 10: I don’t worry so much about goal #9

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How Do You Come up with Ideas for Your Novels?

Where do you come up with this stuff?

Honestly? It’s more like ‘How do I shut this stuff off.’

Can you elaborate?

Sure. I can give you a few. ‘A Witch to Die For’ started as a sexy daydream, where guy meets girl, during summer solstice. Then the ‘what-if’s’ kick in. What if he’s a witch and they need to make a witchy connection. What if she doesn’t know how? What if his family offers to train her? What if she’s really powerful and someone else wants her?

Another one?
What if…This geeky girl got this hard drive from a long lost brother who’s nothing but trouble?

Yet another?
What if…That key in my purse was really to a safety deposit box, and someone, desperate to be rid of it, dropped it there after a murder.

And so my mind goes

Wow. So how do you turn that into a novel?

At first it was pretty random. But now that I’ve studied the craft, I’ve started to formalize the process. Most important is ‘Goal, Motivation, and Conflict’. There’s a lot of really great articles out there, so if you’re interested on how-to, I might suggest to Google it.

But your first series, is medieval. Are you a history buff?

Not any more than most. What I like to do is put myself in some scene, and describe it. What if I lived in a drafty stone building? How would I warm up? What would I do to make it nicer? People are people. They want to be comfortable.

How did you figure out all the details in your book?

Google Search is an amazing thing.

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Today’s thoughts.

I never was much of a letter writer. I still am not. Why? Because, honestly, what goes on day to day is pretty boring. I often think of myself a lot like Walter Mitty in the original Thurber story, (not the Stiller movie). Instead of pocketa-pocketa going on in my head, there’s characters and scenes playing out. They talk, and jockey for position.

Bad guys explain why it makes perfect sense to do dastardly deeds. At some point I just have to agree. Otherwise I shall never get the laundry done, get dressed, and get to yoga.

Yesterday, while cleaning the greasy fan over the stove with a Mr. Clean eraser, I had to argue with the heroine about following the hero into battle. Honestly? I finally had to have her husband lock her in the dungeon.

Did that work? No. Because then the evil highlander, the one with schizophrenia, decides to use her and her son to discourage our hero from fighting to get his inheritance back.

I have to go to my day job now, and put them all mentally away, like the dolls I played with as a kid. But when I stop for a moment, they’re not real polite about waiting. What about the castle? What about love? What about justice? Will the head injury leave permanent damage?



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